DE – Als wir den Namen ‘Spotz’ (Punkt) hörten, hatten wir sofort die Idee zu der kleinen runden Visitenkarte. Da sich die Firma Spotz in der Pre Launch Phase befindet und um Aufmerksamkeit und Neugier bei Kunden zu wecken, haben wir nur den Namen, Titel und Webadresse abgebildet. Diese kleinen Karten sind wie kleine Punkte mit einem schwarzen Kern. Dafür haben wir erst zwei Seiten der Visitenkarten im Letterpress Verfahren gedruckt, und dann mit schwarzem 300gms Papier in der Mitte verleimt, das wird Duplex genannt.
EN – Circular business cards are certainly not your everyday run of the mill calling cards, but then neither is our client Alan Edwards’s new company Spotz. Although the company has not yet been launched it will certainly be something very different and thats why we wanted to create these special little ‘Spotz’ cards to stand out.
The design was very simple as we decided to leave the most details out of Alan’s card, in fact just a name, title and web address to create a little curiosity while the business takes shape behind the scenes. The first idea was to print the cards on 600gsm card with a double sided print as you see here. The problem that we had with the one thickness card was that when we die-cut the circles the edges were not flat but slightly rounded due to the die pinching the soft card and pressing it hard against the platen. This meant that it would not be possible to edge paint the cards as planned. after experimenting a little with the thicker card we decided that we could do something a little different and achieve a colored edge without painting.
The idea was to sandwich a thick black card between two 300gsm cotton layers and this worked a treat. Of course this was a lot of work, the letterpress printing was down first for both sides on the 300gsm paper and then they were cut into 5 cm circles along with the 300gsm jet-black card stock before being duplexed. The result, a beautifully thick double sided circular card with a lovely impression and a colored edge to boot. We are very happy with the result and they have just been shipped off to Alan in London.